I’ve been pretty lucky to have worked for some amazing companies in the past. There are a few values I’ve picked up from some of my employers over the years which taught me something meaningful. They are values I will cary with me through the rest of my life in both my professional and personal life.
Imagine if your company adopted all or some of these. What sort of impact do you think it would have? A positive one, I hope. In my opinion, when companies live the values described below the result is employees who feel proud of where they work paired with focused and honest workplace behavior which all leads to higher productivity for the company. You can’t lose!
Well, it’s more like sausage making 099. I’m not actually giving you recipes for making sausage… mostly because I don’t know how to. Making kielbasa (Polish for “sausage”) is literally the only thing my dad cooks EVER. Unless boiling water counts. Anyways, if you’re one of those people who does want to see how sausage is made, keep on reading. Otherwise, look at Saylor dog.
The way I see it, there are two ways of getting into social media:
1) Dive right in and see what happens or
2) Apply a sound method to what you’re doing.
Both ways can lead to success but if you put some thought into your social media efforts, your likelihood of success will surely increase. Also, when you’re trying to get a company (vs individual) started in social media, the “see what happens” approach may not be an option.
The following framework is one tool you could use to go about thinking and planning your social media program. It’s based on the GO MAD thinking framework. Here, I’ve applied it to social media. I originally presented this framework at ad:tech Sydney 2010. The full presentation is below for your reference. The actual framework starts on slide 7.
Do you have a goal you want to achieve with your social media activities? If it’s something like “Increase customer engagement” then you have no goal at all. Like with other KPIs in your work life, your social media goals can’t be so generic. If they are, how will you know when you have achieved them? Instead, set your goals using the SMART technique.