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How to help save the world… one drop at a time

How to help save the world… one drop at a time

How can you help save the world? I think you can do it by donating to good causes… Like charity:water! Charity:water is an organisation that builds wells in communities that don’t have access to fresh water. Because of charity: water’s unique model, 100% of all donations go directly to direct water projects costs, and each donation is “proved” and tracked to the village... [Read more]

I’m gonna go social on you

I’m gonna go social on you

What happens if you’re a customer and you don’t get your way? In the age of social media you terrorize, apparently. At least that’s what happened to my company recently. That’s right – we had a social media terrorist attack. I’m gonna go social on you I work for an insurance company. We’re in the business of protecting the quality of people’s lives. We... [Read more]

Social Media Monitoring Tools

Social Media Monitoring Tools

One of the musts of social media is to monitor what is being said about your brand. There are many free and subscription tools out there for you to use. Here’s a short description of the most popular ones for your review. If you’re just starting out, I’d recommend at least using a few of the free monitoring options like Social Mention and Google Alerts. As your brand engagement or... [Read more]

Googleifying your life

Googleifying your life

I love Google. I only worked there for a year but I’m a Google girl now and forever. During this past week I fell in love with Chrome and I’m already taking it for granted. But that’s the beauty of Google’s tools – they’re so intuitive, easy and useful that we take them for granted. So here’s my “thank you Google” blog for the tools I can’t... [Read more]

Navigating the social media landscape

Navigating the social media landscape

As a company, what can you do with social media? How do you get started? How do you even know what your options are? I’ve gone through that confusion. Believe me, I know how you feel. Through the course of my blog I hope that I will help fellow web professionals answer those questions for their companies. For now, I offer you one of the best visual social media devices I’ve come across.... [Read more]

Hire first for cultural fit, then skills

Hire first for cultural fit, then skills

When you look at a candidate’s resume, what do you look for first: skills or personality? When you interview a potential hire, do you first screen them for abilities or for cultural fit? According to my very brilliant friend and people guru Carel Nolte, for a win-win relationship between your company and employees, you should check for cultural fit before anything else. The following is a recent... [Read more]

Are you too old for social media?

Are you too old for social media?

That’s the question I heard this morning on the radio while on my way to the airport. I couldn’t believe that after the tremendous growth social media has enjoyed in recent years (and especially in the last year with the advent of Twitter) people still see it as a fad, as “the thing kids are doing.” In fact, callers suggested that people over 40 should be banned from social... [Read more]

Best sandwiches ever

Best sandwiches ever

Today I had lunch at Potbelly Sandwich Works for the first time in eight months. I had my favourite, The Wreck, followed by a chocolate shake. It was sheer bliss. 30 minutes later when I got hungry again, I started thinking about all other wonderful sandwiches I’ve had in years past and decided to write this blog for other weird people to whom eating is their favourite activity. (Disclaimer:... [Read more]

If you’re gonna fail, fail fast

If you’re gonna fail, fail fast

Everyone has heard about Zappos phenomenal company culture, which helps Zappos live up to its reputation for having excellent customer service. Yesterday I had the opportunity to attend a briefing with the head of Marketing at Zappos, which inspired the following golden nuggets of wisdom and give a bit of insight as to what makes Zappos click. Focus Zappos didn’t enter the market thinking “let’s... [Read more]

Pooping in Japan

Pooping in Japan

As I’m about to embark on my next holiday – this time to Hong Kong – I realised I never wrote anything on my blog about my last holiday to Japan (at least I don’t remember writing anything… you never know!). So without further ado, here’s a short write up of my favourite thing in Japan: toilets. Last July my crazy little sister packed her bags and left Chicago to... [Read more]