Not all marketing is growth hacking, and that’s OK

By: Magda Walczak

I really don’t like buzzwords or acronyms. Partly because I can’t remember them (I have the memory of a fruit fly), but in many cases because I just like to call a spade a spade. One such buzzword that drives me absolutely bonkers is “growth hacking.”

A few years back when the term was first used, growth hacking actually meant something. It was a blend between marketing, engineering and data science, where clever people did things differently than they have been before to achieve phenomenal results for their website or business (either literally inventing new ways to stimulate growth or using old tactics in new combinations or in new ways). Now pretty much any form of marketing is being referred to as growth hacking and I, for one, think this is wrong.

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Why is it always a “startup?” Is “small business” a dirty word?

By: Magda Walczak

I’m in a stage in my life where I’ve decided it’s really about time I start my own company. I’m evaluating various ideas that align with my passions and skills. One of those interests is coffee and so I thought it’d be good to look into various coffee ideas and explore them.

Startup vs small business

During my research I came across a few articles that referred to coffee shops as startups. Which made me think – when was the last time I read about a small business starting up? I couldn’t. It seems that nowadays everything is a “startup.” As if “small business” was a dirty word.

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Love coffee? Check this out.

By: Magda Walczak

I’m by no means a coffee junkie. In fact, I drank it only occasionally until about a year ago and I rarely have more than one cup a day. The more I learn about coffee and the more I experience it, the more I love it. That’s why I started a coffee blog. Half ode to coffee and half content experiment, Drink Brew Coffee is all coffee, all the time. So if you’re a coffee lover or just curious for the occasional coffee content, check it out.

You can get the coffee blog RSS feed here, or you can follow it on Twitter and Facebook.

Drink up! :)

Lose customers with bad customer service

By: Magda Walczak

Regardless of what product you sell or how much it costs, customer service can make or break the experience with your company. It has the power to turn off a customer forever or to bring one back after a bad experience. This past week I experienced the two opposite ends of the customer service spectrum – JetBlue and Comcast. Both were so exceptional (good vs bad) that they deserve to be told. Here’s the story of Comcast, the company that even know what customer service is. You can read about my great experience with JetBlue here.

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