Are you too old for social media?

That’s the question I heard this morning on the radio while on my way to the airport. I couldn’t believe that after the tremendous growth social media has enjoyed in recent years (and especially in the last year with the advent of Twitter) people still see it as a fad, as “the thing kids are doing.” In fact, callers suggested that people over 40 should be banned from social media.

Here’s a newsflash to all those silly people – social media is not a fad. It’s a communication tool which will forever change human interactions around the world.

Here are some telling Facebook stats in Australia:

– There are an estimated 6.1 million users registered in Australia. (I got the Facebook stats by setting up an ad in Facebook which lets you progressively narrow down your target audience by entering various parameters. If you select all Australian accounts, you get just over 6.1 million)

– Of those, 2.8 million are over 30 and 1.4 million are over 40.

– According to Comscore, 3 out of 4 Australians visited a social networking site in 2009.

There’s no doubt that the world is becoming smaller as we all gain access to each other via social networks. Despite all the possible negative fallout this may have (relationships deteriorating, less face-to-face time, dependency on technology), I think this is great – for all ages!

Thanks to social media families separated by thousands of miles can stay connected, consumers can be more informed, politicians can relate to their constituents, just to mention a few benefits. Social media is not a fad. It’s a new communication tool just as the phone, telegraph or email were before it.

So here’s a message to all you delusional under 30’s who want to keep Facebook, etc., a stomping ground for teenagers and young singles – get over it!

Here’s the latest Australian social media data from Comscore, which shows just how active Australians are on social networks. Definitely NOT a fad!

Here are the top social networks used in Australia:

Top social networks in Australia as of June 2009

8,857,000 Total unique visitors to social networks

6,102,000 Facebook

3,530,000 MySpace

1,962,000 Windows Live profile

1,475,000 Bebo

800,000 Twitter




409,000 Buzznet

252,000 Orkut

Published by

Magda Walczak

Always hungry. Nuts for dogs. Love to travel. I write about marketing, food, web, travel and whatever else strikes my fancy.

3 thoughts on “Are you too old for social media?”

  1. Even someone as old as me can get online Magda!

    My 18 year old princess is wandering the world at the moment. Via my son’s facebook we are allowed to read her posts and see the photos (but not to connect, not allowed: but don’t want to, why would I want to know all the unsafe, destructive and totally fun things she is up to in Berlin, Amsterdam, Barcelona, Roma etc!)

    Interesting in the stats that the business and professional site, LinkedIn, doesn’t appear in the top 10.

    Lots of professionals have joined it, the great majority have done nothing and plan to do nothing.

    But in a way this is the opportunity. It is analogous to the other great secret in BtoB marketing, the fax machine. Everyone is reachable by Fax or LinkedIn, the lack of traffic and the media itself makes you standout.


  2. From what I hear, a lot of the services that measure social media stats don’t consider LinkedIn a social network. They group it with “professional services”. I think it’s probably in the top 10 in Australia but it’s just not reported on correctly.

  3. In other interesting news…MySpace is dead, but not everywhere.

    MySpace hotspots: “Alabama, Arkansas, West Virginia, Oklahoma, Kentucky, Florida.”

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