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Hire first for cultural fit, then skills

When you look at a candidate’s resume, what do you look for first: skills or personality? When you interview a potential hire, do you first screen them for abilities or for cultural fit?

According to my very brilliant friend and people guru Carel Nolte, for a win-win relationship between your company and employees, you should check for cultural fit before anything else.

The following is a recent interview with Carel on the topic. It originally appeared in The Star in Carel’s native South Africa, but for some reason that newspaper doesn’t publish their stories online, so I did! I thought this article was a worthwhile read for anyone who’s ever hired anyone or applied for a job themselves.moz screenshot 1 Hire first for cultural fit, then skills

Hiring right person vital for corporate culture

The right person for the task is more about personality than skill

carel 150x150 Hire first for cultural fit, then skillsFar too much importance is placed on searching for mechanical skills and not nearly enough on matching personalities to a corporate culture.

So says Carel Nolte, Head of People and Brand at Etana Insurance.  “Skills can be learnt, while individual personalities and passion are the life blood and energy of a company and need to fit,” he says.

“That’s the real human resource challenge: achieving a perfect personality fit and that needs to be a high priority.  Failure to make who-people-are more important than what they can already do has no long-term benefits for insightful companies or individuals in search of a satisfying career and a balanced life.”

On top of that, Nolte believes, even in the area of personality assessment, highly sophisticated psychometric testing has taken the place of good, old-fashioned personal judgment.

“Whatever happened to looking someone in the eye and having a proper conversation about things that are personally important and vital to that person’s happiness?” he asks.

“At Etana we rely more on heart and human responsiveness than what sophisticated tests say.  We are looking for people to share and increase our energy and that rarely, if ever, comes across on paper.”

Nolte believes HR professionals rely too heavily on various tests, diplomas and training certification.

“Selecting people based on paper has a high failure rate, and documents can also be easily forged or inflated,” he says.

“In searching for talent we need to have much more faith in our instincts and personal judgment and focus on the human being’s personality and how neatly it fits into our company culture.”

Failure to create cultural cohesion means you are faced with the impossible task of continuously trying to match multiple types of personalities to a team leader or manager and the team they will be working with.

“By making the corporate culture the priority, all your players have a much better chance of getting along — most of the time.”

Job seekers would benefit enormously by doing their homework on the culture of the organisation.

“At Etana, I am impressed when I get a CV that gives meaningful insight into the personality of a candidate, rather than shallow and trite answers about their favourite sport or activity.” Nolte says.

‘A candidate has two empowering choices to make: explain on paper or in the interview how they would fit into our culture and add to our energy, or decide that they prefer a more conventional and predictable nine-to-five existence and decide to target a more conservative organisation, and save themselves some time.”

Nolte says personality matches to corporate culture benefit individuals in the following ways:

• Job satisfaction is made possible and multiplied.

• Unnecessary stress is removed.

• Better career progression is yours because when you’re happy nine-to-five you are more creative and attract positive attention.

• You don’t dread coming to work each day.

• You don’t spend your life job-hopping without stability.  Instead you can concentrate on building a career within an environment that stimulates and re-energises you every day.

It should be obvious – but doesn’t appear to be – that finding the right person for the task is more about personality than skill, says Nolte.

The corporate advantages are:

• Customer service depends on harmony within the workplace flowing outward.

• Innovation and creativity is enhanced.

• The cultural energy is positive.

• Less personality clashes to manage.

• Staff retention improves.

• The constant expense of retraining diminishes.

“It’s time to bring match-making into the workplace on a human and emotional level that is highly personal,” Nolte concludes.

Are you too old for social media?

That’s the question I heard this morning on the radio while on my way to the airport. I couldn’t believe that after the tremendous growth social media has enjoyed in recent years (and especially in the last year with the advent of Twitter) people still see it as a fad, as “the thing kids are doing.” In fact, callers suggested that people over 40 should be banned from social media.

Here’s a newsflash to all those silly people – social media is not a fad. It’s a communication tool which will forever change human interactions around the world.

Here are some telling Facebook stats in Australia:

- There are an estimated 6.1 million users registered in Australia. (I got the Facebook stats by setting up an ad in Facebook which lets you progressively narrow down your target audience by entering various parameters. If you select all Australian accounts, you get just over 6.1 million)

- Of those, 2.8 million are over 30 and 1.4 million are over 40.

- According to Comscore, 3 out of 4 Australians visited a social networking site in 2009.

There’s no doubt that the world is becoming smaller as we all gain access to each other via social networks. Despite all the possible negative fallout this may have (relationships deteriorating, less face-to-face time, dependency on technology), I think this is great – for all ages!

Thanks to social media families separated by thousands of miles can stay connected, consumers can be more informed, politicians can relate to their constituents, just to mention a few benefits. Social media is not a fad. It’s a new communication tool just as the phone, telegraph or email were before it.

So here’s a message to all you delusional under 30′s who want to keep Facebook, etc., a stomping ground for teenagers and young singles – get over it!

Here’s the latest Australian social media data from Comscore, which shows just how active Australians are on social networks. Definitely NOT a fad!

Here are the top social networks used in Australia:

social networks in Austrlia 300x190 Are you too old for social media?

8,857,000 Total unique visitors to social networks

6,102,000 Facebook

3,530,000 MySpace

1,962,000 Windows Live profile

1,475,000 Bebo

800,000 Twitter

505,000 Deviantart.com

494,000 Digg.com

475,000 Tagged.com

409,000 Buzznet

252,000 Orkut

Best sandwiches ever

Today I had lunch at Potbelly Sandwich Works for the first time in eight months. I had my favourite, The Wreck, followed by a chocolate shake. It was sheer bliss. 30 minutes later when I got hungry again, I started thinking about all other wonderful sandwiches I’ve had in years past and decided to write this blog for other weird people to whom eating is their favourite activity. (Disclaimer: I didn’t get hungry after just 30 minutes because Potbelly’s sandwiches aren’t satisfying. Oh, no! They’re perfect. I’m just always hungry…)

Here we go! Top five sandwiches I’ve ever had, in ascending order.

5. Bruschetta

Bruschetta 2 150x150 Best sandwiches everSome of the simplest things often taste the best and bruschetta is one of those yummy treats that’s super easy to make, as long as you use fresh ingredients. My favourite way to make bruschetta is to use super fresh sourdough bread (which in Sydney I buy from Bourke Street Bakery), lightly toasted. I put some high quality olive oil on a plate and lightly rub the toasted bread in the olive oil. Next I add thick slices of room temperature super ripe, super sweet tomatoes and very thin slices of red onion. I drizzle lightly with garlic olive oil and a bit of balsamic vinegar and finish off with salt and pepper. Yum! When I eat out, I love the bruschetta at Il Baretto, my local Italian restaurant in Sydney. The best bruschetta I ever had was at a restaurant on Capri, but I don’t remember the name. Ah, memories of food…

4. Grandma’s farmers’ cheese and radishes sandwich

When I was little, we lived with my grandparents so every morning I had breakfast with my grandma and grandpa (who, coincidentally, were the best grandparents in the world. Don’t bother challenging me on that because you will not win.). Since we lived in a small village in Poland, it was not uncommon to go to the store early in the morning to get the basics like milk, bread and cheese. The most wonderful thing that we used to have for breakfast would be twarozek (farmers’ cheese mixed with a bit of sour cream and salt to season) on a slice of fresh from the oven Polish rye bread, topped off with thinly sliced radishes, green onion (both freshly picked from the garden, off course!) and a bit of salt. It’s still one of my favourite things to eat.

3. Hot dogs

But not just any hot dogs! Hot dogs from the hot dog stand in from of Pedet, a department store in Lublin, Poland, which is the nearest city to the village that I’m from. Unfortunately neither Pedet nor the hot dog stand exist anymore. Both got replaced by poor imitations. Too bad because Pedet used to have a couple awesome silver and amber jewelry counters. But back to the hot dogs… They were made in Poland, and as the country with the best sausage in the world, naturally the sausage itself was phenomenal. They were served in a fluffy, sesame seed bun. For condiments, you could have locally made ketchup if you wanted to, but I always opted in for the slightly spicy Polish mustard. For toppings, there were three different kinds of cabbage salads (all different colours cabbage). Whenever my mom and I would go there, we’d also always get a Coke in a glass bottle each. After having hot dogs, we would go across the street to have ice cream. Here’s the location for you if you ever end up in that corner of the world. The hot dogs aren’t the same as when I was a kid, but they’re still pretty freakin’ delicious. http://bit.ly/RbFqn

2. Potbelly’s The Wreck

Potbelly the wreck 150x150 Best sandwiches everAhhh, Potbelly’s. How do I love you? Let me count the ways. First of all, I love The Wreck. How can you not love a sandwich with roast beef, salami, ham and Swiss cheese? Oven roasted for extra deliciousness. Topped off with to die for mustard, lettuce, onion, tomato and thin slices of Polish pickles? It’s like a dance in your mouth! You don’t care when the mustard drips on your chin while you eat it. Nope. You’re too entranced by the taste to notice that your shirt is covered too. Potbelly has been growing a lot in recent years so it’s now in quite a few states in the US. Find the one near you and get your butt over there NOW! You don’t have to have The Wreck. I’m allowing you to have other sandwiches as well. But you should trust me. You should have The Wreck.

1. Bread and kielbasa

kielbasa 150x150 Best sandwiches everAs I mentioned in the beginning, simple is best. And what’s more simple than fresh bread and triple smoked Polish sausage roasted on an open flame? The coolest thing about my parents’ holiday home is the fire pit my dad built outside. I don’t make it out there often (since I live literally on the other side of the world…) but when I do go home, we build a fire, get some sticks, cut up some kielbasa, and roast them on the open flame. I like to make small incisions in mine so more of the fat melts out and the outside becomes a bit blackened. When it gets how you want it, you wrap a slice of bread around it and pull it off the stick. It’s best when accompanied by Polish beer like Perla.

There you have it. The best sandwiches I’ve ever had. Happy eating!

If you’re gonna fail, fail fast

zappos hsieh 150x150 If youre gonna fail, fail fastEveryone has heard about Zappos phenomenal company culture, which helps Zappos live up to its reputation for having excellent customer service. Yesterday I had the opportunity to attend a briefing with the head of Marketing at Zappos, which inspired the following golden nuggets of wisdom and give a bit of insight as to what makes Zappos click.

Focus

Zappos didn’t enter the market thinking “let’s be the best online shoe store” because that’s too limiting as a business. They started with “let’s be best at customer service.” Now that Zappos is expanding, it’s easy for them to retain their core competency of customer service excellence while adding other product lines like clothes. What does your company focus on? If you succeed at the thing you want to be good at, what comes next? Can you take it to the next level or is it limiting your potential for future growth? Are you focusing on the right thing?

If you’re gonna fail, fail fast

Zappos performed several failed experiments such as selling consumer electronics (margins were too low to allow them to retain their high level of customer service) or international shipping (costs were unsustainable). Each time, they learned their lesson quickly so that they can move on and from their mistake and focus on things that are working well, thus getting rid of distractions and limiting costs. Does your company let things go at the right time or do people’s egos let bad initiatives linger on?

Loyalty – take care of your customers

While new customers and growth are important, don’t forget who made you successful in the first place. Retain your existing customers and keep them happy and they’ll tell their friends. How much does your company care about retention versus new business acquisition?

Start with culture and values

Culture starts at the top with company leadership. Usually the CEO’s personal values are in alignment with the overall company values. The CEO will probably hire upper management whose values also match. As companies grow, companies sometimes forego cultural fit in favour of recruiting more people, faster. This could have irreversible repercussions. The sooner you recognise the importance of company culture in recruitment, the better off the company will be. Does your company cultivate the common thread of culture and values and use it to its advantage?

Transparency and trust

At Zappos all employees have access to company data like sales figures, financial information, etc. Most companies would see that as a risk for leaking sensitive information out to the public. But Zappos employees self select. By the time they apply to work at Zappos they know what kind of company it is and they identify with it. Half the screening process during recruitment is for cultural fit. Employees are offered $2000 to leave Zappos upon completion of their probation period. By the time someone is an employee, Zappos is confident they’ve got the right person on board, someone they can trust. Does doing something like this at your company send shivers down your spine? How many of your employees would you trust with sensitive data? Do you have the right people (people you trust) working for you?

No sales or discounts

Zappos doesn’t do discounts or sales. The theory goes that if you discount something once, people won’t pay full price for it ever again. This doesn’t apply to everyone, but if you can get away with never discounting your product, why not?

Don’t overpromise and underdeliver

An example used by Zappos was their experiment with overnight shipping. Due to their volumes and arrangements with shipping companies, they are able to offer overnight shipping on all orders. Since they don’t have control over the whole value chain of the shipping process, they don’t offer overnight shipping. If there’s a snowstorm and the shipping company’s planes can’t take off, then Zappos won’t be able to keep their promise to their customer. Instead, they promise standard delivery times, but they surprise a lot of customers with overnight shipping. They’re under-promising and over-delivering instead of the other way around. It’s not about doing everything for the customer. It’s about setting expectations and meeting them. Does your company have a lot of disappointed customers? How many of them are upset because their expectations were not set correctly?

Pooping in Japan

As I’m about to embark on my next holiday – this time to Hong Kong – I realised I never wrote anything on my blog about my last holiday to Japan (at least I don’t remember writing anything… you never know!). So without further ado, here’s a short write up of my favourite thing in Japan: toilets.

Last July my crazy little sister packed her bags and left Chicago to spend a year in Japan teaching English in remote areas of the country. For the past year I’ve had the privilege of laughing in hysterics as I read her emails on Japanese cultural experiences. In early May I met my parents and sister in Tokyo to see all the purple food, crazy socks and lace umbrellas for myself. While all that was pretty funky, what really fascinated me was their toilets.

Yes, toilets. Poopers. Cans. Dunnies. Loos. (No, this isn’t Kenny writing the story.)

big toilet 300x203 Pooping in Japan

Japanese toilets are quite possibly the coolest gadget I’ve experienced. And yes, that includes Wii, iPhones and even self-parking cars. Let me paint you a picture.

It’s winter. There’s a chill in the air. You have to go. You walk into the stall and sit down and the cold seat doesn’t feel at all pleasant to your skin. Not in Japan! All the toilets have bum warmers! With adjustable temperature! So if you like things toasty, that’s your choice.

But wait, it’s a public toilet so you may be a bit embarrassed or scared of germs. Nah-ah, not in Japan! Toilets come fully equipped with multiple noises that mask the “natural” sounds their users make (Quick random fact: The sounds were added after Japanese ladies repeatedly flushed toilets to make noise, thus wasting lots of water. The pre-recorded sound does the job, but is a bit more eco-friendly). You can play a pretty song or a sound of running water, for example.

But it doesn’t end there! There’s a built-in bidet for ladies and a bum washer (with adjustable pressure and temperature) for everyone’s enjoyment. And yes, you guessed it, a bum dryer is there too. It’s a completely warm, hands-free, clean bathroom experience.

Now, you may think I’m completely weird to have written this post. If you do, then I have one thing to say to you – don’t knock it till you try it!