When my cousin asked me to be a bridesmaid, my first thought was “Yay! Pretty dresses!” My next thought was “Damn, this is going to be a pain in the butt and I’ll actually probably end up in something hideous.” After all, I can’t remember anyone telling me about their awesome experience of being a bridesmaid or how much they wanted to wear their bridesmaid dress again and again. Yeah, this wasn’t going to be fun…
Yes, I’m being cheeky with the linkbait headline, and for good reason. It seems like lately everywhere you look you see a “X ways to blah blah” post full of BS on every topic imaginable. Sadly, with more and more businesses catching on to the content marketing trend, the “content” part of it somehow got lost along the way and we’re left with catchy headlines that lead to articles filled with spam.
I really don’t like buzzwords or acronyms. Partly because I can’t remember them (I have the memory of a fruit fly), but in many cases because I just like to call a spade a spade. One such buzzword that drives me absolutely bonkers is “growth hacking.”
A few years back when the term was first used, growth hacking actually meant something. It was a blend between marketing, engineering and data science, where clever people did things differently than they have been before to achieve phenomenal results for their website or business (either literally inventing new ways to stimulate growth or using old tactics in new combinations or in new ways). Now pretty much any form of marketing is being referred to as growth hacking and I, for one, think this is wrong.