Not all marketing is growth hacking, and that’s OK

I really don’t like buzzwords or acronyms. Partly because I can’t remember them (I have the memory of a fruit fly), but in many cases because I just like to call a spade a spade. One such buzzword that drives me absolutely bonkers is “growth hacking.”

A few years back when the term was first used, growth hacking actually meant something. It was a blend between marketing, engineering and data science, where clever people did things differently than they have been before to achieve phenomenal results for their website or business (either literally inventing new ways to stimulate growth or using old tactics in new combinations or in new ways). Now pretty much any form of marketing is being referred to as growth hacking and I, for one, think this is wrong.

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Lose customers with bad customer service

Regardless of what product you sell or how much it costs, customer service can make or break the experience with your company. It has the power to turn off a customer forever or to bring one back after a bad experience. This past week I experienced the two opposite ends of the customer service spectrum – JetBlue and Comcast. Both were so exceptional (good vs bad) that they deserve to be told. Here’s the story of Comcast, the company that even know what customer service is. You can read about my great experience with JetBlue here.

Continue reading Lose customers with bad customer service

Today is day 1

Here’s one of the most liberating messages I’ve heard in a long time, and for some reason it inspired me this morning: Today is day 1.

This was one of the four rules Jeff Bezos set out in his “Everything I know” video and I think it’s a phenomenal mindset to have.

An old proverb says (also wisely echoed by Master Oorway in Kung Fu Panda), “Yesterday is history. Tomorrow’s a mystery. But today is a gift. That’s why they call it the present.” Too often we dwell on the past. We beat ourselves up over mistakes and hindsight. Or we focus on the future so much that we forget about what’s happening now. Today is day 1. It is a chance to start fresh. It’s a clean slate. It’s a gift of being able to do things right.

What can you do once you rid yourself of past baggage? What WILL you do? I know I have a couple ideas on how to start off my day today :)…

What’s wrong with our self-image?

I was just organising some old photos when I came across pics of myself when I was 16, 20, 24, and 27. Now that I look back, I think I looked so beautiful. I was never skinny or super model pretty, but I really had nothing to complain about. Why is it that when I think back to the times those photos were taken I remember thinking that I was chubby? Why did I ever feel unattractive? How is it that when I look in the mirror now, all I see is my big bum, random gray hair in my pony tail and the start of wrinkles around my eyes? Why can’t I look at myself now and think I’m as pretty as I inevitably will in five years when I look back at photos of myself in 2009?

I know I’m not alone. Why are (most) women so stupid when it comes to the way we look? How many times do you hear your girlfriends complain about how fat or ugly they look? I know that if I say something like that, I don’t do it for attention. I mean it. I believe it. And then when I think back on it, I feel like a complete idiot. Something tells me that it will just get worse as I get older and I actually have a head of gray hair and crows feet around my eyes…

Is there something in our genetic makeup that make us women so self-critical? Is it a product of today’s pop culture? Seriously, I’m asking. What is wrong with women today? Why can’t we just be happy with ourselves?

A pregnant 12 year old & her idiot mother

I’m so utterly disgusted about this 12 year old pregnant girl in Dubbo, NSW. She’s carrying the child of a 15 year old boy. The girl’s mother allowed the boy to sleep over with her daughter. This is beyond shocking to me. People who are stupid enough to let that happen (ie, the idiot mother of this girl) should be locked up. If you live in Australia today there is no excuse for such behaviour.

The fact that this happened is shocking enough. What’s worse is some of the commentary I’ve heard about this on the radio today. It seems like a lot of people are essentially forgiving the mother and finding other things to blame. A common theme was that parents these days don’t have time to spend with their children and aren’t able to supervise properly. Newsflash – teach your kids how to be a good person and they won’t be shagging when they’re still in grammar school. Raising your child properly doesn’t mean you spend every waking moment with your child. I know plenty of working parents who manage to set a good example to their children so they don’t turn out to be sluts.

I  have no brilliant insight to give or solution to offer to this “tween sex” problem. This blog is just a rant. I’ve felt sick all day thinking about this story. I’m so angry at this story I want to burst. Thanks for listening.