I couldnt’t help but chuckle when I saw the big bad Bing ad. Indirectly – but definitely intentionally – it connects people Googling with the Global Financial Crisis. Hmmmm… OK. Looks like someone didn’t have any better material to work with. I’m not Bing-bashing. I’ve used it and it’s been pretty good. I’m just surprised about the in-your-face antiGoogleism.
Macs are compared against PCs quite successfully without being insulting or overdramatic. In fact, PC is quite lovable in those ads. You don’t hate PC after you watch them. You don’t blame PC for your other problems. You still like him, you just feel a bit sorry for him. And even PC users can identify with the issues presented in those ads because they are real problems with Windows.
Bing, however, seems to be grasping at straws. Making statements like “We don’t need queries and keywords if they bring back questions and confusion” is basically saying that Google results are not relevant. When’s the last time you heard someone say “That damn Google. I searched for apples but all Google gave me was oranges.” You don’t hear that because Google is smart, intuitive and it spits out relevant results.
Even Bing’s claim to be the “Decision Engine” (as compared to Google) doesn’t work. What’s the last time you complained about Google Maps local search results or handy build-in Google tools like conversion formulas? You don’t. Because you like them.
I just hope that this search engine that not only named itself after Google (Bing is Because It’s Not Google) and modeled 95% of it’s look after Google finds it’s own point of differentiation and doesn’t rely on Google to fail in order to make it the top cat.
Here’s the ad that’s currently all over TV in the US.
For nearly two years I’ve watched with envy as my friends used their iPhones. My company only supported Blackberries so I never had a choice to get a shiny new iPhone toy of my own. Until now! When the new iPhone comes out in Australia on June 26, I’ll be the first in line! Thank you Optus for being flexible and letting me have an iPhone but remain conntected to Hollard’s exchange.
Before you think I’m a completely un-tech-savvy (is that a word?) silly girl who wants an iPhone for purely esthetic purposes, I will set you straight. Yes, it’s pretty, but it’s also a valuable business tool. Here’s just a couple ways to how I could use my glittering new iPhone:
I could use the video capture feature to film my psycho cat Dolores and hyper dog Hektor chasing each other. Hilarity always ensues. I can put the video on YouTube, get 10,000,000 hits, turn the animals to movie stars and make millions.
I could become addicted to some of the billion apps in the App Store, thus inspiring me to build an app of my own, selling a few million of them in the App Store and make millions.
I could use the handy Magic 8 ball app to pick Lotto numbers, play those numbers, win and make millions.
See? It’s a no brainer! The iPhone is fun and pretty AND it’s a valuable business tool that sure to make me millions.
UPDATE: I’m so sad that Wave died :(. I really liked it. Yes, some aspects made it into Google Docs, but it’s not the same. RIP Wave. I still miss you four years later…
So I haven’t even played around with it yet but I already consider Google Wave one of my favourite things. If you live under a rock and haven’t seen the demo (included below), Wave is like a combination of gmail, instant messaging, document editing, photo sharing (and so much more!) in one handy package. It lets you streamline your online conversations into neatly organised events. There’s a slim chance I will get to attend the developers demo this Friday and I’m burning with excitement!
Amazon just released their Kindle DX. It’s bigger, heavier and more expensive than the super cool Kindle 2. I didn’t think that “bigger is better” applied to portable electronic devices… I haven’t used this one but it seems to me that the size would make this tool quite unusable outside the house. I have some sizeable purses but nothing that would fit the Kindle DX.