Category Archives: Social Media

A framework for getting started in social media

By: Magda Walczak

The way I see it, there are two ways of getting into social media:

1) Dive right in and see what happens or

2) Apply a sound method to what you’re doing.

Both ways can lead to success but if you put some thought into your social media efforts, your likelihood of success will surely increase. Also, when you’re trying to get a company (vs individual) started in social media, the “see what happens” approach may not be an option.

The following framework is one tool you could use to go about thinking and planning your social media program. It’s based on the GO MAD thinking framework. Here, I’ve applied it to social media. I originally presented this framework at ad:tech Sydney 2010. The full presentation is below for your reference. The actual framework starts on slide 7.

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How to get buy-in for your social media program

By: Magda Walczak

Even if you have the best of plans for taking your company social, you won’t get very far without buy-in from the powers that be. (Well, unless you’re a one-man show, at which point you have all the buy-in you’ll ever need!) But how do you get buy in? Do you take a risk and start your social media activity and hope that your results are so self-evident that they convince others of the need for a social media program? Or should you rather start by getting buy-in before you do anything else? In my job at Real Insurance I jumped right in and got VERY lucky in that the whole thing didn’t backfire. If I were to do it all over again, I’d take my time and get buy-in first. Here’s my advice as to how you should go about getting started.

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