Jimmy Choo at retail prices

Jimmy Choo announced that they will develop a line of shoes for H&M. Each pair will cost anywhere from $50 to $250 and be available in November in 200 H&M stores around the world. I’m not sure if that’s very cool or very stupid. Jimmy Choos are a status symbol. You aspire to have a pair of those killer stilettos even though you can’t walk in them. It kinda cheapens the high end brand, in my opinion.

My theory is that they’re doing this to get ready for the Sex & the City sequel in which the ladies are said to feel the pinch of the Global Economic Crisis. This way Carrie can still say that she’s saving her pennies while wearing her fabulous wardrobe (from an H&M near you).

H&M has previously worked with Stella McCartney and Roberto Cavalli and the examples I’ve seen weren’t great. I guess we’ll just wait and see…

Target has been doing something like this for several years now. He’s their current lineup of designers.