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Posts tagged ‘culture’

Hire first for cultural fit, then skills

When you look at a candidate’s resume, what do you look for first: skills or personality? When you interview a potential hire, do you first screen them for abilities or for cultural fit?

According to my very brilliant friend and people guru Carel Nolte, for a win-win relationship between your company and employees, you should check for cultural fit before anything else.

The following is a recent interview with Carel on the topic. It originally appeared in The Star in Carel’s native South Africa, but for some reason that newspaper doesn’t publish their stories online, so I did! I thought this article was a worthwhile read for anyone who’s ever hired anyone or applied for a job themselves.moz screenshot 1 Hire first for cultural fit, then skills

Hiring right person vital for corporate culture

The right person for the task is more about personality than skill

carel 150x150 Hire first for cultural fit, then skillsFar too much importance is placed on searching for mechanical skills and not nearly enough on matching personalities to a corporate culture.

So says Carel Nolte, Head of People and Brand at Etana Insurance.  “Skills can be learnt, while individual personalities and passion are the life blood and energy of a company and need to fit,” he says.

“That’s the real human resource challenge: achieving a perfect personality fit and that needs to be a high priority.  Failure to make who-people-are more important than what they can already do has no long-term benefits for insightful companies or individuals in search of a satisfying career and a balanced life.”

On top of that, Nolte believes, even in the area of personality assessment, highly sophisticated psychometric testing has taken the place of good, old-fashioned personal judgment.

“Whatever happened to looking someone in the eye and having a proper conversation about things that are personally important and vital to that person’s happiness?” he asks.

“At Etana we rely more on heart and human responsiveness than what sophisticated tests say.  We are looking for people to share and increase our energy and that rarely, if ever, comes across on paper.”

Nolte believes HR professionals rely too heavily on various tests, diplomas and training certification.

“Selecting people based on paper has a high failure rate, and documents can also be easily forged or inflated,” he says.

“In searching for talent we need to have much more faith in our instincts and personal judgment and focus on the human being’s personality and how neatly it fits into our company culture.”

Failure to create cultural cohesion means you are faced with the impossible task of continuously trying to match multiple types of personalities to a team leader or manager and the team they will be working with.

“By making the corporate culture the priority, all your players have a much better chance of getting along — most of the time.”

Job seekers would benefit enormously by doing their homework on the culture of the organisation.

“At Etana, I am impressed when I get a CV that gives meaningful insight into the personality of a candidate, rather than shallow and trite answers about their favourite sport or activity.” Nolte says.

‘A candidate has two empowering choices to make: explain on paper or in the interview how they would fit into our culture and add to our energy, or decide that they prefer a more conventional and predictable nine-to-five existence and decide to target a more conservative organisation, and save themselves some time.”

Nolte says personality matches to corporate culture benefit individuals in the following ways:

• Job satisfaction is made possible and multiplied.

• Unnecessary stress is removed.

• Better career progression is yours because when you’re happy nine-to-five you are more creative and attract positive attention.

• You don’t dread coming to work each day.

• You don’t spend your life job-hopping without stability.  Instead you can concentrate on building a career within an environment that stimulates and re-energises you every day.

It should be obvious – but doesn’t appear to be – that finding the right person for the task is more about personality than skill, says Nolte.

The corporate advantages are:

• Customer service depends on harmony within the workplace flowing outward.

• Innovation and creativity is enhanced.

• The cultural energy is positive.

• Less personality clashes to manage.

• Staff retention improves.

• The constant expense of retraining diminishes.

“It’s time to bring match-making into the workplace on a human and emotional level that is highly personal,” Nolte concludes.

If you’re gonna fail, fail fast

zappos hsieh 150x150 If youre gonna fail, fail fastEveryone has heard about Zappos phenomenal company culture, which helps Zappos live up to its reputation for having excellent customer service. Yesterday I had the opportunity to attend a briefing with the head of Marketing at Zappos, which inspired the following golden nuggets of wisdom and give a bit of insight as to what makes Zappos click.

Focus

Zappos didn’t enter the market thinking “let’s be the best online shoe store” because that’s too limiting as a business. They started with “let’s be best at customer service.” Now that Zappos is expanding, it’s easy for them to retain their core competency of customer service excellence while adding other product lines like clothes. What does your company focus on? If you succeed at the thing you want to be good at, what comes next? Can you take it to the next level or is it limiting your potential for future growth? Are you focusing on the right thing?

If you’re gonna fail, fail fast

Zappos performed several failed experiments such as selling consumer electronics (margins were too low to allow them to retain their high level of customer service) or international shipping (costs were unsustainable). Each time, they learned their lesson quickly so that they can move on and from their mistake and focus on things that are working well, thus getting rid of distractions and limiting costs. Does your company let things go at the right time or do people’s egos let bad initiatives linger on?

Loyalty – take care of your customers

While new customers and growth are important, don’t forget who made you successful in the first place. Retain your existing customers and keep them happy and they’ll tell their friends. How much does your company care about retention versus new business acquisition?

Start with culture and values

Culture starts at the top with company leadership. Usually the CEO’s personal values are in alignment with the overall company values. The CEO will probably hire upper management whose values also match. As companies grow, companies sometimes forego cultural fit in favour of recruiting more people, faster. This could have irreversible repercussions. The sooner you recognise the importance of company culture in recruitment, the better off the company will be. Does your company cultivate the common thread of culture and values and use it to its advantage?

Transparency and trust

At Zappos all employees have access to company data like sales figures, financial information, etc. Most companies would see that as a risk for leaking sensitive information out to the public. But Zappos employees self select. By the time they apply to work at Zappos they know what kind of company it is and they identify with it. Half the screening process during recruitment is for cultural fit. Employees are offered $2000 to leave Zappos upon completion of their probation period. By the time someone is an employee, Zappos is confident they’ve got the right person on board, someone they can trust. Does doing something like this at your company send shivers down your spine? How many of your employees would you trust with sensitive data? Do you have the right people (people you trust) working for you?

No sales or discounts

Zappos doesn’t do discounts or sales. The theory goes that if you discount something once, people won’t pay full price for it ever again. This doesn’t apply to everyone, but if you can get away with never discounting your product, why not?

Don’t overpromise and underdeliver

An example used by Zappos was their experiment with overnight shipping. Due to their volumes and arrangements with shipping companies, they are able to offer overnight shipping on all orders. Since they don’t have control over the whole value chain of the shipping process, they don’t offer overnight shipping. If there’s a snowstorm and the shipping company’s planes can’t take off, then Zappos won’t be able to keep their promise to their customer. Instead, they promise standard delivery times, but they surprise a lot of customers with overnight shipping. They’re under-promising and over-delivering instead of the other way around. It’s not about doing everything for the customer. It’s about setting expectations and meeting them. Does your company have a lot of disappointed customers? How many of them are upset because their expectations were not set correctly?

Twitter as a recruiting tool?

Last week I did some research into various employer’s social networking policies in order to help formulate what my company will adopt. I came across the usual suspects like Telstra’s response to their bad Twitter publicity, which address employee commentary about/on behalf of a company. Then I moved on to how companies are utilising Facebook and MySpace as recruiting tools. Infamously, the town of Bozeman made news recently about their recruiting policy. Essentially, if you want to work for Bozeman, you have to hand over your login information to the social networks you use so that they may see what kind of person you are and base their decision to hire you on such information. (Due to massive criticism, they are rumoured to have reversed their policy.)

At first I jumped on the bandwagon and was momentarily outraged. Companies have no right to ask for personal information like access to one’s Facebook account, or do they? They often ask for personal references already. That seems to be OK. Why not social networks? It’s just like asking for contact of a friend or family member, isn’t it?

In addition to hiring for skills, companies hire for cultural fit. Judgement about fit is composed of many factors, but I’d venture a guess that among them are one’s personality, one’s values and one’s general behaviour, not to mention a “gut feeling”. All of us are different at work than we are at home, but surely we’re not a completely different person?

Social networks are an extension of our “private” behaviour. They provide an easy glimpse into a person, so why not use them as a “personal reference?” I’m not saying that they should be the sole basis for hiring (or not hiring) someone, but I don’t think there’s anything wrong with using them as one factor in the process. If you have no problem putting your name next to what you write in social media, then surely you stand by those words. Those words are who you are. If those words represent you, then why should they not be used as a reference when going for a job?

Whether you’re willing to give out your Facebook profile to an employer or not, think about Twitter. Twitter is a public social network. What you say is already available for everyone to see (yes, some people do keep theirs private, but not the majority). Do you hide your personality when you post on Twitter? Or do you treat it like your Facebook posts? Are you the same person you are on Twitter than you are on Facebook? I’d venture a guess that yes you are. So why are you comfortable with the whole world seeing your Twitter but not your Facebook?

I guess my point is this – you are who you are and you should be proud of it in all aspects of your life. I am. I have no problem sharing my Facebook, Twitter or this blog with my coworkers, superiors or potential employers. Social media is a reflection of me and I’m happy for you to decide what you think about me based on what you read, just as it’s your prerogative to make a decision of whether you like me or not when you meet me in person. I don’t see one set of rules for how an employer is allowed to judge my cultural fit into an organisation versus how a potential friend is allowed to judge my fit to enter their circle of friends.

I realise that I’m very lucky. I’ve had the privilege of working for a very open-minded company, full of people I trust and who trust me. I’m also quite a stubborn person who refuses to compromise her standards. I would never work for a company where I wouldn’t feel as comfortable as I feel now. For better or worse I’m also a bit cocky and believe I could easily find another job where I’m accepted just as I am, should my current situation change. So please take what I write with a grain of salt…

Social media is not going away. It will become a more integral part of our lives as time goes by. And it will happen faster than anyone’s expecting. Studies already show that we’re essentially trading our face-to-face family time for Twitter/Facebook time. I’m interested to see how recruitment will be affected 3-5 years from now. Who knows? For your next job you could be recruited via Linked in, interviewed on Skype, your references submitted via Facebook and your first day at the office could be logging in to a virtual office. You could literally go through the whole process (including doing your job) in your pyjamas. We’ve got an interesting (if not controversial) few years ahead of us, that’s for sure.